Digital Campaign Lead

Job Description

Ready to take on a career-changing role? Want to work for a leading Scottish brand and one of the major brands in the world of sport?

We're delighted to be partnering with Scottish Rugby as they look to bring in a Digital Campaign Lead. This is a key role as part of a talented team where you'll take the lead on planning and implementing integrated marketing campaigns across owned and paid channels.

It's a fast-paced, proactive and reactive role but it's certainly exciting and you'll be working across Men/Women's nationals, U20s, as well as Rugby Development.

This role would be hybrid from Murrayfield stadium with some weekend working required.

We're looking for...

• Significant campaign management experience - across owned and paid channels
• Experience of working within a fast-paced, proactive and reactive role/environment - eg sport, entertainment, retail, music, events
• Working knowledge of running social media channels, web/SEO, video/audio platforms and paid digital marketing
• Team management experience - you'll have a team of 2 working with you
• Media planning and buying experience
• Excellent project management skills
• Excellent stakeholder management skills

You will be...

• Developing and implementing integrated campaigns aimed at season/tournament promotion, ticketing launches, membership sign ups and new kit launches
• Managing campaign budget and media buying to ensure maximum ROI
• Managing and supporting a small team of Executives
• Feeding into annual overall marketing plan
• Working with a range of stakeholders across the business including wider marketing team, national teams, rugby development, ticketing etc
• Working to define ideal marketing partnerships
• Acting as Scottish Rugby's trend-spotter across social media to understand what fans and supporters are thinking and feeling

The good stuff...

• 5 hols (inc 4 observed bank holidays), rising upon years of service
• Generous group pension scheme
• Permanent health insurance
• Complimentary tickets for Men's International home games (plus right to buy discounted season tickets), access to Women's tickets, and concert tickets
• Subsidised food in employee space
• Employee Assistance Programme
• Access to wellbeing and discounts platform
• Enhanced maternity policy
• Company events

Does this sound like you? Then we want to hear from you. Please get in touch with Scott @ Denholm today.