Marketing Director – Household Products

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Senior Recruiter & Exec Search Specialist for FMCG, Brand, Marketing, Insights, Innovation & Digital roles | Finding high calibre marketing talent...

Marketing Director – Household Products

Location: Surrey/Hybrid Working

Role: Permanent

Ref: TP440525

• Join a global leader in its industry and make a real impact on a dynamic, expanding business
• Drive omnichannel marketing strategies to scale growth and build brand loyalty
• Develop and lead a dynamic team in a collaborative and innovative environment
• Opportunities for career growth and development within a dynamic industry

Our client is a well-established £50m UK business which provides technologically-advanced domestic products & services to UK households and small businesses, is seeking a seasoned Marketing Director to lead its omnichannel marketing and growth strategies. Now part of a major US group, operating in over 90 markets, the business has huge growth ambitions, and seeks a hands-on, data-driven marketing leader to take on this exciting growth remit.

Position Overview

As Marketing Director, you will develop and execute a comprehensive marketing and brand amplification strategy aligned with the company's Brand Purpose, Mission and Values. Collaborating with the EMEA Centre of Excellence leadership, you will lead and implement high-impact marketing strategies to drive brand penetration and customer lifetime value, and build long-term brand loyalty. With a strong emphasis on using digital channels, this role requires a dynamic, results-driven marketing leader with a deep understanding of omnichannel marketing, brand strategy, paid search, paid social and organic growth.

Role & Responsibilities

Strategic Growth Leadership

• Developing a comprehensive marketing & brand amplification strategy to drive ambitious growth objectives.
• Partnering with EMEA leadership to develop and implement effective and compelling marketing & comms strategies with a strong focus on digital & direct channels
• Leveraging market, brand, and competitive insights to inform business decisions and optimize marketing performance.

Marketing & Brand Management

• Serving as the ‘voice of the consumer’, ensuring data-driven insights inform comms strategies, targeted campaigns, and consumer journeys.
• Developing compelling narratives and messaging frameworks to connect with diverse target segments.
• Aligning global campaigns with regional/local marketing needs to ensure effective localisation and customisation.
• Overseeing the marketing mix, integrating paid, organic, and brand strategies with content creation to create cohesive marketing campaigns that drive short-term and long-term growth.
• Enhancing customer experience with third-party dealerships by crafting messaging that highlights product benefits and strengthens brand positioning.

Digital Strategy & Performance Marketing

• Leading digital marketing efforts to drive customer acquisition, engagement, and retention while optimising loyalty strategies to maximise lifetime value.
• Developing and optimising paid search campaigns, ensuring efficiency in keyword research, bidding strategies, and ad copy optimisation.
• Leading paid social strategy and execution across platforms (Facebook, Instagram, LinkedIn, TikTok), driving brand awareness, lead generation, and conversion optimisation.
• Implementing and refining SEO strategies to enhance organic search rankings, website traffic, and digital visibility.
• Utilising digital analytics tools to track performance, analyse trends, and provide actionable insights that inform marketing decisions.
• Driving traditional marketing techniques to capture all potential customers in their favoured comms channels, including targeted leaflets, events, DM.

Leadership & Team Development

• Building, leading and mentoring a high-performing marketing and growth team, fostering a culture of collaboration, innovation, and accountability.
• Working cross-functionally with other functions across the business.

Skills & Experience Checklist

• A robust track record of driving growth with significant marketing experience in consumer goods or services, with extensive omnichannel marketing & comms development experience.
• Degree level education, ideally in a business or marketing-related field.
• Strong strategic thinking and problem solving skills, with the ability to translate business goals into clear, actionable marketing strategies.
• Hands-on experience managing SEM, CRM, and paid media campaigns (Google Ads, Bing Ads).
• Deep expertise in SEO, content marketing, and organic growth strategies.
• Proficiency in marketing analytics tools (Google Analytics, Salesforce, Marketing Cloud).
• Strong leadership skills with experience managing and mentoring marketing teams
• Passion for innovation and staying ahead of marketing trends and technologies.

How to Apply

If you are looking for a new and interesting challenge, with a passion for driving significant revenue growth, please send your CV to Adam Tarsh. [email protected]

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Advertising, and Strategy/Planning

• Industries

  Consumer Services, Food and Beverage Services, and Retail Appliances, Electrical, and Electronic Equipment

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