Senior Manager, AdTech/MarTech

Company
Founded in 1926 by Marcel Bleustein-Blanchet, today Publicis Groupe is the largest communications group in the world and a leader in marketing, communication, and digital business transformation, led by Arthur Sadoun, the third CEO in its history. Publicis Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalisation at scale. The Groupe relies on ten expertise concentrated within four main activities:
Communication, Media, Data and Technology . Through a unified and fluid organisation, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 103,000 professionals.
Shape the Future of Ad Tech with Publicis Media
About the Role:
We’re looking for a highly skilled and forward-thinking
Senior Manager, AdTech/MarTech
to join our growing team. This is a pivotal role for someone with deep experience across the ad tech and martech landscape, from dynamic creative optimization and measurement platforms to tag management systems and conversion APIs.
As an
Senior Manager, AdTech/MarTech , you will drive the development and execution of strategies that integrate and optimize a complex suite of digital marketing technologies. You'll act as a connector between global and regional teams, ensuring seamless implementation and governance across the stack. If you're passionate about using technology to elevate marketing performance and thrive in fast-moving, cross-functional environments, we want to hear from you.
Responsibilities
Strategic Leadership & Ad Tech Strategy
Design and implement holistic ad tech and martech strategies that align with business and client goals.
Lead integration and rollout of tools such as attribution models, DCO platforms, CMPs, tag management systems (TMS), and mobile measurement platforms (MMPs).
Campaign Enablement & Optimization
Oversee deployment and optimization of digital campaigns through technologies like DCO, SPO, and MMP.
Drive efficiency through data-informed testing, measurement frameworks, and performance optimization techniques.
Tagging, Pixel & Tech Implementation
Own onsite tagging strategies and data accuracy across web and mobile environments.
Partner with developers to audit, implement, and maintain tags and pixels; ensure alignment with global standards.
Ad Platform Governance
Manage structural integrity and consistency of global ad account setups across platforms including Meta, CM360, Google Ads, and various DSPs.
Champion the use of naming conventions, taxonomy frameworks, and platform governance best practices.
Analytics & Reporting
Use tools like GA4 and Adobe Analytics to create actionable insights and stakeholder dashboards.
Collaborate with regions to drive visibility, consistency, and readiness across reporting outputs.
Data Governance & Compliance
Enforce policies that safeguard data privacy, accuracy, and platform compliance.
Implement and optimize Conversion APIs and data pipelines that support attribution and decision-making.
Cross-Team Collaboration & Communication
Serve as a strategic partner to regional teams, HQ, and Centers of Excellence.
Lead knowledge-sharing initiatives, facilitate workshops, and keep teams informed of emerging tools and innovations.
Innovation & Thought Leadership
Stay ahead of trends and recommend new technologies to enhance marketing effectiveness and agility.
Evaluate and experiment with new solutions to ensure our marketing ecosystem remains cutting-edge.
Qualifications
Strong experience in
digital marketing
with a strong focus on
ad tech/martech strategy.
Deep understanding of
ad serving platforms
such as
CM360, Flashtalking, Adform, or Innovid.
Proven track record in implementing
tag management solutions
(e.g., Google Tag Manager, Adobe Launch).
Proficient in
web analytics tools (e.g., GA4, Adobe Analytics).
Hands-on experience with
DCO, MMPs (AppsFlyer, Kochava), SPO, Conversion APIs, and data c lean rooms.
Familiarity with
CDPs, CMPs, DSPs, and social/search activation platforms (e.g., Meta, Google Ads).
Strong knowledge of
data governance, privacy frameworks , and compliance standards.
Analytical thinker with the ability to interpret data into actionable recommendations.
Strong
project management skills
and comfort working across complex, global teams.
Excellent written and verbal communication skills, with the ability to present confidently to senior stakeholders.
Comfortable in a dynamic, fast-paced environment with shifting priorities.
Fluency in English is required; additional languages are a plus.
Additional Information
Benefits:
In the UK, alongside the core benefits such as
Pension, Life Assurance, Private Medical,
and
Income Protection Plan , we also offer:
WORK YOUR WORLD
opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
REFLECTION DAYS
- Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
HELP@HAND BENEFITS
24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
FAMILY FRIENDLY POLICIES
We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
FLEXIBLE WORKING, BANK HOLIDAY SWAP
&
BIRTHDAY DAY OFF
You are entitled to an additional day off for your birthday, from your first day of employment.
GREAT LOCAL DISCOUNTS
This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Publicis Groupe operates a hybrid working patter